Rothmaler is a premium dentist. Their philosophy is that patients should have a pleasant experience when they visit the dentist, an experience that improves their health and the quality of their lives. Hence, Creativeonestop was chosen to design a Logo that would form part of Rothmaler brand identity across the company business card and all business comms.


Creating logos for dentists is difficult because there are so many dentist logos out there and the shape of a tooth rarely has positive connotations for the average person. Many dentists logos use abstract shapes to avoid this problem. This is not something we recommend, as an abstract shape can create distance between the brand and the observer.


Thus we have taken it upon ourselves to use the shape of a tooth in a creative way.

We created a friendly, round shape with bold features. The font also has rounded edges and a somewhat informal style.

We chose purple and white for the color palette of the visual identity. White is a reference to purity, while the purple has a soothing effect and creates a nice professional-feeling whenever it is used.

Based on the approved logo, we implemented:

  • Appointment reminder cards
  • Elegant business cards
  • Branded surgery stationery


Result: The logo has helped to cement lasting relationships with clients by establishing a visually compelling identity carried across the company business card, stationery, and other surgery print items.

For more information about our Branding and marketing services and to discuss how we can help you. Please contact us today.

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